Digitail is dedicated to transforming the veterinary profession through innovative, customer-driven technology solutions. We are building a leading all-in-one operating system for animal hospitals that supports veterinarians daily to efficiently manage client communication, patient data, medical records, schedules, and billing.
At the heart of everything we do is a love for pets and a profound respect for the veterinary professionals who care for them.
We’re a Series A stage tech company with a remote-first culture based in North America, the UK and Romania. We are backed by Tier 1 VCs such as Atomico, byFounders, ParTech, and Gradient.
Our Opportunity!
We're excited to hire our first Marketing Lead to strengthen our marketing function at Digitail.
This is a high-impact opportunity to join a fast-growing Series A startup on the path to becoming a category leader. Our mission is to change the lives of veterinarians and pet parents through our Product and Community. 🚀
As our Marketing Lead, you are a creative, strategic leader with a broad view across Digital Marketing Channels.
You will be responsible for:
- Leading our marketing strategy for 2025 and executing it with the team!
- Evaluate our marketing KPIs to show meaningful metrics and customer acquisition success.
- Managing our content marketing strategy. Ensuring campaigns are planned with impact metrics and experimentation insights.
- Work closely with Product and Sales to build impactful marketing content that aligns with acquisition and customer advocacy objectives.
- Enhancing our social media presence with the team increases the Digitail community and word-of-mouth advocacy.
- Monitoring the performance of all digital marketing campaigns against goals for the business.
- Managing SEO and SEA effectiveness with a third-party agency to ensure campaigns are practical and thriving to achieve MQL to SQL Conversion.
- Brainstorming new and creative growth strategies with the internal team.
About you!
- You have previously led a marketing team in a start-up or scale-up, so you understand the tactics needed for a start-up to succeed!
- You are passionate about building a high-performing marketing team.
- You have managed marketing budgets with a thrifty approach and planning and built marketing strategies with successful execution and impact.
- You have experience managing offline marketing campaigns with a return on investment.
- Prior experience managing $5-20 million ARR (post-Series A, pre-Series C) acquisition targets through Marketing channels.
- Automation isn’t just about templates; you understand how to build new workflows, processes and metrics to surface insights that impact revenue goals.
- Analytical mindset: You back your impact with numbers and influence through evidence and data. You understand the importance of using data to prioritise the team’s work and make necessary changes.
- You have built scalable Marketing solutions using marketing frameworks to structure impact with cross-functional stakeholders.
We have created a Candidate pack to provide more information about Digitail and our opportunity. Please review it before applying!
About Us
We are a remote-first global team with many cultures and the customer at the heart of everything we do.
You don't need a pet, but full disclaimer - we talk about animals A LOT!
We are looking to grow our benefits as we grow. This opportunity offers a competitive salary, statutory pension and employee insurance plans. Alongside share options in the business!
