• Jobs
  • >
  • Social Media & Content Manager

Social Media & Content Manager

  • Indefinite
  • Full time
  • Remote
  • Growth Marketing

Digitail is transforming the veterinary profession with innovative, customer-focused technology. We’re building the leading all-in-one operating system for animal hospitals, empowering veterinary teams to seamlessly manage client communication, patient data, medical records, scheduling, and billing—all in one place.

Fresh off our $23M Series B funding led by Five Elms Capital, we’re entering an exciting new phase of growth — scaling our brand, deepening customer engagement, and expanding across North America.

We’re looking for a Social Media & Content Manager who blends creativity, storytelling, and modern B2B marketing instincts to make Digitail’s brand impossible to ignore. This isn’t a “post and pray” role — it’s part social media strategist, part content creator, and part on-camera storyteller. You’ll capture stories from real clinics, create scroll-stopping video content, and occasionally step in front of the camera yourself to help bring the brand to life.

If you love experimenting with new mediums, thrive in a fast-paced creative environment, and get a rush from seeing your content break through online — this role is for you.

What You’ll Do

Content Creation & Storytelling

  • Create daily social content across LinkedIn and Meta that tells the Digitail story through customer voices, product innovation, and thought leadership.

  • Film and edit short-form videos using tools like Riverside, Descript, and CapCut; transform interviews and long-form videos into punchy social clips, reels, and carousels.

  • Interview veterinarians, practice managers, and tech-forward clinics to produce authentic, emotionally engaging stories from the front lines of animal care.

  • Work closely with marketing leadership to turn company milestones, product updates, and events into high-performing social moments.

    Distribution & Channel Growth

    • Build and manage Digitail’s voice across LinkedIn, Instagram, Facebook, and emerging channels (e.g. TikTok or YouTube Shorts).

    • Develop content calendars and creative campaigns that balance education, humor, and thought leadership.

    • Monitor engagement trends and adapt content strategies to optimize reach, engagement, and share of voice.

    • Slice, remix, and repurpose existing video and podcast content into platform-native formats.

      On-the-Ground Activation

      • Travel to U.S. veterinary conferences, trade shows, and customer sites to film on-location interviews, capture event highlights, and produce “real world” storytelling moments.

      • Partner with our event marketing and customer success teams to ensure the Digitail brand shows up authentically and memorably wherever we go.

      • Collaborate with agency partners and freelancers on larger shoots and paid social campaigns.

      Creative Strategy & Innovation

      • Experiment with new content formats and viral hooks to make Digitail stand out in the B2B veterinary space.

      • Partner with the broader marketing team to ideate campaigns that integrate social, events, and customer advocacy.

      • Track performance metrics and continuously optimize for growth, engagement, and pipeline influence.

        What You’ll Bring

        • 3–5 years of experience in social media or content marketing, ideally at a fast-growing B2B SaaS company or creative agency.

        • Proven track record of creating viral or high-performing video content — you know how to hook attention in the first three seconds.

        • Deep familiarity with LinkedIn, Instagram, Meta, and short-form video platforms (bonus if you’ve tested emerging channels).

        • Comfort with tools like Riverside, Descript, CapCut, Canva, or Adobe Premiere to edit and produce assets independently.

        • Excellent interviewing and storytelling skills — you can make anyone (including yourself) comfortable on camera.

        • Creative instincts for visual design, copy, and tone — you know what feels native to each platform.

        • A builder mindset: you’re energized by testing, learning, and iterating quickly.

        • Willingness to travel across North America (10–20%) to capture real customer stories and event footage.

        • Bonus: experience in healthcare, pet care, or mission-driven tech brands.

          Why Join Digitail?

          • Be the voice and face of one of the fastest-growing companies in veterinary tech.

          • Help shape how an entire industry talks about technology, innovation, and care.

          • Join a creative, collaborative, and ambitious team backed by top investors.

          • Enjoy a remote-friendly culture with opportunities for travel, creative freedom, and rapid career growth.